The Autumn/Winter 2012 collection, “Technogenesis”, won 2nd place in the Look into the Future Young Designers Contest held by Ukrainian Fashion Week and was shown at Odessa Holiday Fashion Week (Ukraine) and the I Love Kiev Festival (Ukraine).
The concept of “Technogenesis” derives from regeneration of the anthropogenic civilisation's destructive priorities into a virtually new transmarginal existence – an image of the 'postapocalyptic archangel', as the quintessence of restructing and modification of consumeristic society's value categories in order to create the postutilitarian aesthetics. The idea of diverse use of prototype design modules has incarnated in transformer garments.
Traditional textiles are combined with industrial materials. Monochrome colouring accentuates structural design of the garments.
photo & postproduction: Olga Nepravda
branding & graphic design: Ilya Nepravda
model: Sasha Popruga (Star Models)
style & makeup: Irina Dzhus
hair: Alina Dronova